The affordabilities and constraints of Twitter’s design create a framework of parameters within which users remodel the way in which they produce, distribute and consume news and current affairs information. To begin with, this essay will discuss the features of ‘traditional’ news media – such as print, and television and radio news programs – and blogging in order to lay out a contextual background from which to approach news via Twitter as a remodel of news via these earlier media. Next will be a discussion of the features Twitter’s design borrows from earlier media developments and elements of pre-cursor news media and social networking sites. Specifically, these features are the 140-character limit of Tweets, the chronological organisation of data, and its networking system. Finally this essay will discuss the ways in which these features of Twitter influence the way it is ultimately used to enact the genre of news and transform the way it is produced and consumed via Twitter as a medium.
Distribution of news via Twitter still falls within the genre of ‘news’; as such it is important to explore the facets comprising the genre. As Manovich suggests (How Media Became New), it is important to understand the history and context of ‘old’ media and how they transformed into ‘new’ media in order to actually understand the ‘new’ media. Before the internet, news consumption had several ‘main’ media other than word-of-mouth. The three popular traditional news media are print, and broadcasted programs via television and radio. In each of these, audiences engaged with news at large – often, to access a particular story, one would also be exposed to other topics: filtering through a newspaper, for example, requires news headlines, at the very least, to be read before their relevancy is determined by the reader. Via these media, news is also distributed after a given event occurs. There is a required format and structure that constitutes a news report; a certain amount of information needs to be provided in a certain sequence using a certain discourse to fit the accepted standard of traditional ‘news’. Then it needs to be published or broadcast; there is an accumulation of delays from the moment of the event until the consumption of the related news report.
This is also true of blogging, although the different, online medium allows for standard-format news articles (and even video) to be produced, distributed, and received differently. The article itself may have the same format and discourse, but online it is searchable. It comes with links and tags, and can be copied and pasted and retransmitted with great ease; an article as a blog post can be accessed directly, direct its audience immediately elsewhere, expand its audience beyond geographical boundaries and skip the delay of print and scheduled broadcasting by being published upon completion. “The elements connected through hyperlinks can exist on the same computer or on different computers connected on a network (Manovich, 60)”, with direction controlled by the audience, in a way that traditional news media cannot allow. The convenience is engaging. News-via-blogging is intended for quick, direct consumption, making time an important factor in the relevancy of the article. Tomorrow can be far too late to read ‘news’ as a blog post.
Temporal relevancy is even more important in the way meaning is produced via Twitter, as its design facilitates ‘immediacy’, no matter the Tweet’s genre, reflecting Fuller’s argument that “the ideal of a word processor is that it creates an enunciative framework that remains the same whether what is being written is a love letter or a tax return (It Looks Like You’re Writing a Letter, 146).” Designed for Tweets to be conveniently launched via SMS, Twitter’s arguably ‘main’ feature is its 140-character constraint, which remained even after other platforms for access were incorporated into the software. Obviously something about the limitation was attractive to the users and designers of Twitter. Similar to blogs, it transcends the geographical restrictions of print, radio, and television.
The character limit encourages posts to be quick, and Twitter is highly accessible – this combination allows news to be broadcast in the moment, from street-level. Via Twitter, news has presence beyond that of other media. News can occur as the event itself does; furthermore, news can be consumed just as immediately. Twitter feeds emphasise this in the design of their display: Tweets are chronologically ordered, second-by-second, in ‘real-time’, updating as you read:
Users adapted unintended behaviours from earlier social networking sites into the way they use Twitter, but only those afforded by the technology itself. Twitter, something of a word-processor, is an “enframement that can never be pre-emptive or holistic enough (Fuller, 149)”, an “understanding of language captured and made into a world that describes the possibilities for its use and conceptualisation on behalf of the archetypal user (Fuller, 149).” Common behaviours include: #-tagging, @-user syntax, and ‘double’ URLs constructed to accommodate character limits. Tweets can be retransmitted and repeated – ‘reTweeted’ – and circulate further and faster than any traditional news medium or blog allows. In blogging “the tags that author puts onto each posting let us filter by data, category, author, or other attributes (Lovink, Blogging, the Nihilist Impulse, 3); these features and behaviours also allow users to filter what they come across on Twitter according to the content or author, much in the same way, only in real-time.
These features and behaviours allow for news distribution and consumption to be reworked and for our attitude towards news to be transformed when Twitter is the medium. According to Manovich “new media can be thought of as consisting from two distinct layers: ‘the cultural layer’ and ‘the computer layer’ (Principles of New Media, 63).” The ‘computer layer’ of Twitter can be “expected to affect the cultural layer (Manovich, 64).”It is not so much, perhaps, that the ‘medium is the message’, as claimed by Marshall McLuhan, as it is that the medium ultimately determines how meaning is made in the message. A quote by Fuller emphasises this: “it has become a commonplace that all speech acts are as much verifiable by their circumstances as by what they actually ‘say’ (156).” Twitter accommodates new understanding of ‘news’ due to contextual features afforded by the technology. ‘News’ has become ‘now’.
During the Iran protests in 2009, and current events in Egypt and Libya, updates complete with #-tags were Tweeted moment-by-moment as the events unfolded. They were reTweeted just as quickly, users directing and referring one another onto more information. When articles began to appear online, tagged Tweets included links to them, redirecting audiences to more information that provided in 140-characters. The audience chooses their own direction of news consumption; and not later, but now – at least sooner than blog posts and online articles can be written and published. As a social networking site, Twitter also allows for interactional broadcasting of news. Users can direct Tweets to one-another, direct replies and reactions to the authors of news in sequential, real-time interaction that largely resembles conversation. This is not afforded by traditional news media. Yet, it is found in the commenting system of blogging. News via blogs or Twitter can potentially be simultaneously public and personal in a way traditional news media could never accomplish. Unlike Tweets, blog comments occur with the post they react to and are sequentially organised. Tweets are temporally organised, encouraging users to behave according to time rather than sequence. A reply that occurs after the original poster has already updated is behind the times. The news has moved on, gone stale. It is no longer ‘breaking news’. It probably will not even be responded to. The newspaper’s headline is also only ‘breaking news’ until the next issue, but that is not until tomorrow, not right ‘now’. Just as “blogs fix the social in a specific manner, and these techno-fixes reflect the broader cultural atmosphere of our time (Lovink, 2), Twitter as a news medium reflects a sociocultural need for immediacy; or perhaps, in reverse, using such technologies was key in developing our need for immediacy in news.
The above video showcases “breaking news” in the 1990s that is received the next morning, rather than immediately.
As technological developments progressed, our conceptualisation of ‘news’ has undoubtedly changed. This is evidenced in the convergence of social networking media with the genre of news. Through online social networking media, news has become easily searchable, networked, interactive, and has overcome geographical limitations. Through Twitter it has become instant – ‘real-time’ – and ‘present’. It is difficult to say if the changes in news media technology positioned people to reconceptualise news itself, or if the constraints and affordabilities of the technologies that allowed the change in news production, distribution and consumption were culturally determined at the level of design. Did we begin using Twitter as a news medium because we had already developed a need for immediacy in our news consumption? Or was it using blogs, and then Twitter, that resulted in this strive for immediacy in news? Most probably, perhaps, it was a process of negotiation between sociocultural attitudes and technology that led to each transforming to complement the other.
Sources Cited
Fuller, Matthew (2003). “It Looks Like You’re Writing a Letter” from Behind the Blip: Essays on the Culture of Software. Brooklyn, NY: Autonomedia, 137-165.
Lovink, Geert. (2007). “Blogging, the Nihilist Impulse.” Zero Comments: Blogging the Critical Internet Culture. Routledge, 1-38.
Manovich, Lev (2002). “How Media Became New”, & “Principles of New Media.” TheLanguage of New Media. MIT Press. 21-48.






